Novilla Purity Mattress Review

Novilla is a trusted brand in the sleep industry, known for delivering high-quality, eco-friendly sleep products at competitive prices. The company emphasizes sustainability by using CertiPUR-US certified memory foam and OEKO-TEX certified fabrics, ensuring safety and environmental responsibility. Novilla also prides itself on customer-friendly policies, offering a 100-night sleep trial, free shipping, and hassle-free returns.

The Novilla Flippable Memory Foam Mattress is designed with a practical dual-sided firmness feature, making it suitable for sleepers with changing comfort preferences. On one side, the mattress offers a medium feel, perfect for contouring and pressure relief, while the other side delivers a medium-firm surface, providing increased support.

In this review, we will focus on the mattress, specifically regarding:

• Pros and cons.
• Unboxing experience.
• Feel and comfort.
• Construction and design.
• Performance test results.
• Warranty policies, company policies, and all the FAQs you might want to know.

Note: We’re reviewing the 12” version of the mattress, as it’s also available in 10”.

Novilla Purity Overview

Pros

• Dual-Sided Firmness: Offers both medium and medium-firm sides, allowing users to customize their sleep experience without needing a topper. This flexibility is ideal for couples with differing firmness preferences.
• Effective Cooling Features: The NanoGel™ memory foam and AirBreeze cover work together to regulate temperature, making this a solid option for hot sleepers who usually overheat on memory foam beds.
• Eco-Friendly Materials: Made with CertiPUR-US certified foam and OEKO-TEX certified fabric, ensuring that the Novilla Purity is safe, non-toxic, and free from harmful chemicals.
• Minimal Motion Transfer: The thick foam layers absorb movements, making this mattress perfect for couples or those who share a bed with a restless sleeper.
• Affordable Price for a Flippable Design: Compared to other dual-sided mattresses, the Novilla Purity offers excellent value without sacrificing quality or comfort.
• Great Pressure Relief: Both sides provide targeted pressure relief with NanoGel™ memory foam, reducing discomfort in sensitive areas like hips, shoulders, and lower back.

Cons

• Takes 72 Hours to Fully Expand: The Novilla Purity requires a longer expansion time than some competitors, which may be inconvenient for those needing immediate use.

Who we Recommend the Novilla Purity for

• Combination Sleepers: The flippable design offers both medium and medium-firm sides, catering to different sleeping styles in one mattress.
• Back and Stomach Sleepers: The medium-firm side provides strong spinal alignment, reducing lower back pain for those who sleep face-down or on their backs.
• Couples and Light Sleepers: Excellent motion isolation ensures that movements from one partner don’t disturb the other.
• Eco-Conscious Shoppers: Those who prioritize sustainability will appreciate the use of CertiPUR-US certified foams and OEKO-TEX certified fabrics in the Novilla Purity.
• Value Seekers: Buyers looking for a budget-friendly flippable mattress with multiple comfort options will find great value in the Novilla Purity.
• Couples or Co-Sleepers: The Novilla Purity performs well in motion isolation, meaning movement on one side won’t disturb a partner on the other.
• People with Back or Joint Pain: The NanoGel™ memory foam provides targeted pressure relief and support to sensitive areas.

Unboxing the Novilla Purity

The Novilla Purity 12" Flippable Memory Foam Mattress arrives compressed in a box.

Upon opening, we were greeted with clear instructions and a user manual. We started by cutting through the outer plastic, allowing the mattress to gently expand.

Within minutes, the mattress began to take shape, but we allowed the full 72 hours for it to fully inflate and off-gas. During this period, we noticed a mild smell typical of memory foam, which dissipated quickly with proper ventilation due to the breathable cover. The off-gassing is harmless and is normal with most new mattresses.

The entire setup process of the Novilla Purity was straightforward and manageable, even for one person.

Firmness, Feel, and Comfort for Novilla Purity

Novilla Purity Firmness

The Novilla Purity Flippable Memory Foam Mattress offers a dual-firmness design with distinct comfort levels on each side. The top side provides a medium feel, offering medium contouring that adapts to the body’s curves—suitable for side and back sleepers.

Flipping the mattress reveals a firmer side, delivering more structured support, ideal for stomach sleepers or those who prefer a sturdier surface.

During our tests, we found the firmness levels consistent with a medium rating of 5/10 on our firmness scale on the medium side and a medium-firm rating of 7/10 on the supportive side.

Novilla Purity Feel

When lying on the medium side of the Novilla Purity, we felt a soft, cradling sensation as the gel memory foam contoured to our body, providing notable pressure relief, especially around the shoulders and hips.

Flipping to the medium-firm side of the Novilla Purity, the feel became more supportive with less sinkage, which helped maintain proper spinal alignment, particularly for stomach and back sleepers. Overall, the mattress offered a responsive yet cushioned feel on both sides.

Novilla Purity Comfort

We tested the Novilla Purity Mattress with a team of reviewers who have different weights and sleep in various positions.

Back sleepers, stomach sleepers, and side sleepers each require specific mattress features to address their unique sleeping preferences.

The comfort of the Novilla Flippable Memory Foam Mattress is driven by its versatile design and responsive layers.

On the medium side, the gel memory foam provided notable pressure relief, particularly around the shoulders and hips for side sleepers.

On the medium-firm side, the support foam created a more uniform sleeping surface, reducing lower back discomfort and maintaining proper spinal alignment. Additionally, the mattress effectively minimized motion transfer, making it suitable for couples.

A summary of the results of this test is shown below:

Medium Side Comfort Table:

Medium-Firm Side Comfort Table:

Constructions, Materials, and Design

Materials and Design

The Novilla Purity Flippable Memory Foam Mattress is constructed with carefully selected materials to deliver comfort, support, and temperature regulation. Each layer is designed to serve a specific purpose, from the breathable cover to the supportive base foam. The mattress is also certified by CertiPUR-US and OEKO-TEX for safety and sustainability, ensuring it is free from harmful chemicals.

Layers

1. Smooth AirBreeze Cover: The top layer on both sides is a breathable and skin-friendly knitted fabric cover designed to promote airflow and wick away moisture. It feels soft to the touch and enhances cooling by allowing heat to escape from the surface. The cover is made with OEKO-TEX certified materials, ensuring it is free from harmful substances and safe for all sleepers.
2. Comfy Cooling NanoGel™ Memory Foam: This layer contains gel-infused memory foam designed to absorb and disperse body heat efficiently. The NanoGel™ particles actively draw warmth away from the body, providing a cooler sleeping surface. Additionally, this foam offers excellent contouring by molding to the body’s curves, relieving pressure on areas like the shoulders, hips, and lower back. This layer is slightly thicker on the medium side to provide a deeper, cradling feel.
3. High-Quality Support Foam: The base layer is a thick slab of high-density support foam, which provides durability and stability for both sides of the mattress. This layer prevents sagging and maintains the mattress’s structure over time. Additionally, the high-density foam offers firm, even support, which is especially beneficial for back and stomach sleepers on the firmer side.

Performance of Novilla Purity

Cooling

The Novilla Flippable Memory Foam Mattress uses an AirBreeze cover and NanoGel™ memory foam to maintain a comfortable temperature throughout the night.

To evaluate its cooling capabilities, we had a reviewer lie on both sides for 20 minutes to allow body heat to transfer to the surface while monitoring how much heat was retained.

The breathable cover quickly dispersed heat, and the gel-infused foam effectively pulled warmth away from the body. Although the medium side retained slightly more heat due to deeper sinkage, the medium-firm side stayed cooler with improved airflow.

Overall, the mattress performed well, maintaining a consistently cool surface for most of the test.

It earned a 4/5 in cooling, suitable for most sleepers, though very hot sleepers may prefer the firmer side for better temperature regulation.

Responsiveness

Responsiveness measures how quickly the mattress adapts to movements, crucial for combination sleepers.

We conducted a ball test using a 20-pound weight, recording how fast the mattress returned to its original shape. The medium-firm side responded in just 1.1 seconds, providing a springy, balanced feel ideal for position changes.

The medium side, with its deeper contouring, took 1.5 seconds to recover but offered a more body-hugging sensation.

Overall, the mattress delivered solid responsiveness, scoring a 4/5, with the medium-firm side being more suitable for combination sleepers.

Motion Isolation

To test motion isolation, we performed a water glass test that involved placing a full glass on one side and dropping a 20-pound ball on the other.

The medium side absorbed nearly all the impact, causing only a slight ripple, while the medium-firm side showed a minor movement due to increased surface bounce.

During the second test, one reviewer changed positions while another lay still on the opposite side. The medium side minimized movement transfer effectively, making it ideal for couples, whereas the medium-firm side transmitted subtle shifts.

Overall, the mattress provided reliable motion isolation, receiving a 4.3/5, with the medium side performing slightly better for couples and light sleepers.

Edge Support

For edge support, we conducted two tests to evaluate stability along the mattress perimeter.

In the first test, we applied direct pressure to the edges with our hands near the border, observing how much the mattress compressed.

The medium-firm side showed minimal compression, while the medium side compressed more but still pushed back, showing moderate edge support.

In the second test, the reviewer sat directly on the edge for several minutes to simulate sitting while getting ready or resting. The medium-firm side supported their weight with only slight sinkage, while the medium side compressed more deeply but recovered quickly.

Combined, these results earned the mattress a 4/5, with the medium-firm side offering more perimeter support.

Noise

In our noise test, a 20-pound ball was dropped onto the mattress while sensitive microphones measured any sound. The test detected slight noise, which is not too disturbing, ensuring that the mattress is suitable for noise-sensitive environments.

The medium side absorbed the impact silently; the medium-firm side was also silent due to the foam construction of the mattress.

Overall, the mattress performed well in noise reduction, scoring a 4.2/5.

Sex

The mattress's suitability for intimacy was assessed based on bounce, cooling, edge support, and ease of movement. The medium-firm side provided better bounce, which enhanced mobility during activities, while the medium side offered a more secure, body-conforming feel with less movement.

The cooling performance on both sides helped maintain comfort during extended use, especially on the medium-firm side. Additionally, the supportive edges on the medium-firm side offered more usable surface area without excessive sinkage.

Combining these factors, the mattress scored a 4/5 for sex performance, with the medium-firm side offering better bounce and stability.

Pressure Relief

To evaluate pressure relief, we used a pressure mapping system while our reviewer tested the mattress in back, side, and stomach positions. The map displayed a gradient from blue (low pressure) to red (high pressure).

The results of our testing can be seen below:

On the medium side, the back and side sleepers experienced good pressure relief, with the map showing mostly blue and green zones, indicating even weight distribution and reduced pressure on the hips and shoulders.

The medium-firm side provided more support, with back sleepers experiencing minimal pressure buildup and stomach sleepers maintaining proper spinal alignment without excessive hip sinkage showing in the colors green and blue.

Overall, the mattress is good at distributing body weight and relieving discomfort, earning a 4.3/5, particularly benefiting back and side sleepers on the medium.

Novilla Warranty and Company Policies

Warranty

The Novilla Flippable Memory Foam Mattress includes a 10-year warranty, protecting against manufacturing defects and offering long-term peace of mind. This warranty ensures that you can replace or repair your mattress if any issues arise due to faulty materials or craftsmanship.

Trial

Novilla provides a 100-night sleep trial, allowing you to test the mattress in your home. This trial period gives you over three months to determine if the mattress meets your comfort and support needs. If it doesn’t, you can return it for a full refund.

Returns

Returns during the trial period are hassle-free and come with no additional charges. If you decide the mattress isn’t right for you, simply contact Novilla’s support team to initiate a return. The company will arrange for the mattress to be picked up, and you’ll receive a full refund.

Shipping

Novilla offers free shipping on all orders within the United States. The mattress arrives compressed in a compact box, making it easy to move and set up. Your mattress will arrive in 5-7 days depending on your location.

Pricing

Check the Novilla website for discounts and special offers.

10" Novilla Purity Mattress Pricing:

12" Novilla Purity Mattress Pricing:

The Novilla Purity Flippable Memory Foam Mattress delivers great value for those seeking versatility with its dual-sided firmness. It combines cooling, support, and pressure relief without compromising eco-friendliness, using safe, certified materials. With its competitive pricing and generous sleep trial, it offers a reliable and cost-effective option for most sleepers.

Policies Overview

FAQs about Novilla Purity

How long should I wait before sleeping on the mattress?

You should wait at least 24 hours, but for optimal performance, allow the Novilla Purity Mattress to fully expand for 72 hours.

Can I use this mattress on an adjustable base?

Yes, the Novilla Purity Mattress is compatible with adjustable bed frames.

How often should I flip the mattress?

Flipping is optional depending on your preferred firmness, but rotating the Novilla Purity Mattress every 6 months is recommended for even wear.

Can this mattress be used without a box spring?

Yes, the Novilla Purity Mattress works on any solid surface, including slatted frames and platform beds.

Where is this mattress made?

The Novilla Purity Mattress is designed in the U.S. and manufactured using CertiPUR-US certified materials.

Is there a break-in period?

Yes, it may take 2–4 weeks for your body to adjust to any new mattress, including the Novilla Purity Mattress.