Purple Rejuvenate Mattress Review

Purple is an overrated online mattress company that relies on the hype around its GelFlex Grid. The Luxe collection, its latest attempt at premium pricing, consists of three mattresses with very similar firmness levels. The firmest of the bunch, the Purple Rejuvenate, is an overpriced option for its comfort.

The Purple Rejuvenate’s GelFlex® Grid Plus is a denser, stiffer version of the same material, offering little comfort. The zoned coil core and conforming comfort foam don’t provide much substantial pressure relief, while the cooling cover and open coil design don’t completely prevent overheating.

In this review, we will test the Purple Rejuvenate mattress, specifically regarding:

• Pros and cons.
• Unboxing experience.
• Feel and comfort.
• Construction and design.
• Performance test results.
• Warranty policies, company policies, and all the FAQs you might want to know.

Purple Rejuvenate Overview

Pros

• Hypoallergenic Materials: The Purple Rejuvenate is made with materials like cotton, GelFlex® Grid Plus, and an open coil core, which are less likely to trigger allergies, making it a potential option for allergy-sensitive individuals.
• Structured Support: With the Purple Rejuvenate’s zoned coil core and GelFlex® Grid Plus, this mattress provides a firm, structured feel that may suit those who prefer extra support over a softer, more conforming surface.
• Breathable Design: The combination of the GelFlex® Grid Plus and open coil core allows for increased airflow, which may help with temperature regulation during sleep.

Cons

• Overpriced: The Purple Rejuvenate comes with a hefty price tag that far exceeds its actual value. Many comparable mattresses offer similar features at a more reasonable cost. For those on a budget seeking comfort, we recommend the Helix Midnight Mattress.
• Questionable Pressure Relief: While the Purple Rejuvenate claims to provide excellent pressure relief, the GelFlex® Grid Plus can feel too firm for some sleepers and may not distribute weight evenly, leading to discomfort.
• Stiff and Unyielding: The feel of the Purple Rejuvenate can quickly turn into an uncomfortably firm experience, especially for those expecting a plush and adaptive surface.
• Limited Firmness Appeal: The Purple Rejuvenate may be too rigid for side sleepers and those who prefer a softer, more contouring mattress.
• Not Budget-Friendly: Beyond the high initial cost, the need for additional accessories, such as a compatible bed frame or mattress protector, adds to the overall expense.

Who we Recommend Purple Rejuvenate for

• Designed for Heavier Sleepers: The Purple Rejuvenate includes a GelFlex® Grid Plus and a zoned coil core, which are intended to offer structured support that may suit individuals over 250 pounds.
• May Help with Pressure Relief: The mattress features a GelFlex® Grid Plus that adapts to body contours, potentially reducing pressure on the shoulders, back, and hips for some sleepers.
• Durable, High-Quality Build: Constructed with good materials and reinforced support, the Purple Rejuvenate is designed for long-term use and comes with a 10-year warranty.

Unboxing the Purple Rejuvenate

Purple markets its unboxing experience as premium and hassle-free, but in reality, it falls short of expectations. Instead of the standard, more convenient bed-in-a-box format, the Purple Rejuvenate mattress is shipped flat due to its heavy and dense materials, making the delivery and setup process more cumbersome.

Despite claims of arriving in perfect condition, we noticed indentations or inconsistencies in the mattress after unboxing. Additionally, while Purple advertises that its flat-box shipping reduces off-gassing, the mattress still emits a strong chemical odor upon arrival. The smell lingers much longer than expected, making it necessary to air out the mattress before sleeping on it comfortably.

The mattress releases unpleasant off-gassing odors that could be bothersome for sensitive sleepers, but it's completely normal for a new mattress and goes away with proper ventilation and sunlight.

Firmness, Feel, and Comfort For Purple Rejuvenate

Purple Rejuvenate Firmness

The Purple Rejuvenate mattress attempts to strike a balance between firmness and comfort, but it fails to deliver a truly satisfying experience for all sleepers. While no single firmness level suits everyone, the Rejuvenate leans toward the firm side, which may not be ideal for those seeking a softer, more adaptable feel.

Purple rates this mattress as an 8/10 on the firmness scale, yet our reviewers found it to be closer to a 7 due to the quilted cover absorbing some of the pressure. This means that the mattress might not offer the level of support firm-mattress seekers expect while still being too rigid for those who prefer a softer surface.

Despite being made with Purple’s GelFlex® Grid Plus, a denser and more supportive version of its standard GelFlex Grid, the mattress doesn’t provide the highest amount of pressure relief. The zoned coil core, intended to offer targeted support, may feel uneven, creating an inconsistent sleeping surface that’s supposed to properly contour to the body’s needs.

Purple Rejuvenate Feel

The Purple Rejuvenate’s quilted cover may appear soft and stylish at first glance, but it ultimately delivers a moderate level of comfort one would expect from a high-end mattress. While the fabric has a unique knit design, it doesn’t enhance the overall sleep experience much, and it quickly gives way to a firmer surface underneath.

As we initially lay on the mattress, the plush surface seemed inviting, but that sensation was short-lived. The GelFlex Grid Plus, meant to provide a balance of support and responsiveness, instead created an uneven feel that lacked true adaptability. Rather than seamlessly conforming to the body, the mattress somewhat didn’t offer the deep, pressure-relieving comfort many sleepers seek.

If you want a truly softer, luxurious feel, we recommend the Puffy Monarch Mattress.

Purple Rejuvenate Comfort

To evaluate whether the Purple Rejuvenate lived up to its comfort claims, we had reviewers of different sleeping styles test it.

While stomach and back sleepers generally found the mattress moderately comfortable, side sleepers—especially those under 250 pounds—struggled with its firm feel. Many of our reviewers found that the mattress didn’t cushion pressure points effectively, leading to discomfort over time.

Additionally, while heavier sleepers found the mattress supportive, it lacked the plush, adaptive feel that many people expect from a premium mattress. The firm construction may work for some, but it leaves others wishing for more contouring and softness.

Overall, while the Purple Rejuvenate may suit a specific group of sleepers, it doesn’t provide a universally comfortable experience, showing that there are better choices for those looking for a truly luxurious feel.

For side sleepers, we recommend the SONU Sleep System Mattress.

Here are the results of our testing:

Constructions, Materials, and Design

Materials and Design

The Purple Rejuvenate is marketed as a premium mattress with top-tier comfort, support, and cooling, but in reality, there are other options with a lower price tag. Despite its 15.5" height, the mattress lacks the plush, contouring comfort that many sleepers expect from a bed.

Aesthetically, the gray pillowy top and purple sides align with the brand’s identity, but the design does little to enhance functionality.

Overall, the Purple Rejuvenate is a bit overpriced for its comfort and support.

Layers

1. Quilted Comfort Cover: A top layer made from a breathable fabric designed to promote airflow and maintain a cool sleeping surface. It includes antimicrobial properties to help prevent bacteria and odor buildup.
2. Dual Comfort Foam Layers: Two layers of foam engineered to balance softness and support. The top layer provides cushioning for pressure relief, while the underlying foam offers structural support to help maintain spinal alignment.
3. GelFlex® Grid Plus Layer: A flexible and adaptive grid layer that instantly conforms to the body’s shape, distributing weight evenly. The grid is designed with open columns that facilitate airflow and draw heat away from the body for temperature regulation.
4. Edge Support Foam Layer: A dense foam border around the mattress perimeter that provides reinforcement, helping to maintain shape and stability when sitting or lying near the edges.
5. 3-Zone Coil Core: A system of individually wrapped coils arranged in three zones to provide targeted support. The coils in the center are firmer to support the lower back, while the head and foot sections have slightly softer coils for enhanced comfort. The individually wrapped design also helps isolate motion.
6. Edge Support System: A reinforced perimeter layer that works alongside the Edge Support Foam to increase stability and prevent premature sagging, ensuring durability over time.

Performance of Purple Rejuvenate

Cooling

Overheating at night is a common issue, and unfortunately, the Purple Rejuvenate isn’t as effective as expected. Despite its cooling technology, including a cooling cover, GelFlex Grid Plus, and an edge-to-edge coil system, the mattress doesn’t regulate temperature effectively.

To test the cooling performance of the Purple Rejuvenate mattress, we conducted a standard 20-minute heat buildup test.

During our 20-minute heat buildup test, we noticed significant warmth retention. Rather than providing a consistently cool surface, the mattress absorbed heat. The cooling cover offers minimal relief, and the GelFlex Grid Plus does not promote enough airflow to offset the trapped heat.

For hot sleepers, we recommend the Bear Elite Hybrid Mattress.

Many sleepers, especially those who naturally sleep hot, may find themselves waking up sweaty and uncomfortable. Overall, the Purple Rejuvenate mattress has less than moderate cooling, earning a 3/5 in our test.

Responsiveness

A truly responsive mattress should allow for easy movement without excessive sinkage. The GelFlex Grid Plus of the Purple Rejuvenate does not provide the level of pushback necessary for effortless repositioning.

Our simple ball-drop test using a 20-pound ball to see how much time the mattress takes to regain its original shape revealed that while the Purple Rejuvenate mattress recovers its shape within 1 second, some sleepers may still feel stuck, particularly if they prefer a more buoyant surface.

The Rejuvenate might feel restrictive for those who toss and turn at night or need a mattress that quickly adapts to movement. Due to its uneven balance of firmness and responsiveness, we gave it a 3.5/5 for responsiveness.

Motion Isolation

Motion isolation is a mattress's ability to prevent motion transfer from one person to another. This is important for couples who share a bed, as it can help to ensure that neither person is disturbed by the other's movements.

Motion isolation is important for couples who don’t want to feel their partner’s every movement, but the Purple Rejuvenate does not excel in this category. While the GelFlex Grid is designed to minimize motion transfer, it does not absorb movement completely as well as traditional memory foam.

To test the motion isolation performance of the Purple Rejuvenate mattress, we conducted two tests.

In the first test, we placed a glass half full of water on top of the mattress and dropped a 20-pound ball on the other side. We observed noticeable movement when dropping a ball on the opposite side of the mattress.

In the second test, we asked our reviewer to lie on one side of the mattress while we rolled around on the other side. Our reviewer reported that they felt some movement from the other side of the Purple Rejuvenate mattress, indicating moderate performance, especially for light sleepers.

While the mattress does offer some degree of motion isolation, it is considered very average. Light sleepers who share a bed may still be disrupted by their partner’s movements. Because of this, we rated the Purple Rejuvenate 3.8/5 in motion isolation.

Edge Support

Edge support is an important feature in a mattress because it prevents you from rolling off the edge and provides support when you're sitting on it.

To assess the edge support of the Purple Rejuvenate, we conducted a simple test. We applied firm pressure to the edges of the mattress with our hands.

We felt moderate counterpressure and supportiveness from the layers, as the mattress did not sag significantly when we applied force. When we released the pressure, the edges of the mattress took some time to get back into shape.

During the second test, we observed some sinkage while sitting on the edge to measure stability and support, but not enough to feel like rolling off the mattress.

For heavy sleepers seeking edge support, we recommend the Emma Hybrid Comfort Mattress.

We rated the Purple Rejuvenate a 3.5/5 for edge support.

Noise

The Purple Rejuvenate is supposed to be a quiet mattress, but our noise tests revealed some inconsistencies. While the GelFlex Grid does help absorb sound, the coil system produces occasional creaks and squeaks, especially when pressure is applied.

To test the noise isolation capabilities of the Purple Rejuvenate, we conducted a standard noise test. We dropped a 20-pound ball onto the mattress and listened for any squeaking or noises through our sensitive microphones.

Our microphone could catch some noise, indicating that the Purple Rejuvenate mattress is not as quiet as we expected.

While not overwhelmingly loud, this could be an issue for light sleepers or couples who value a completely silent sleep environment.

Due to the occasional noise, we gave the Purple Rejuvenate a 3.5/5 in noise isolation.

Sex

A mattress designed for intimacy should provide bounce, cooling, and stability. However, the Purple Rejuvenate falls short in multiple areas. While it does have a slight bounce, it is not enough to offset the excessive firmness, which can make movement feel restricted.

Additionally, the cooling is moderate, as the mattress tends to retain heat. The edge support is moderate, as the mattress does not consistently provide stability around the perimeter. For couples, we recommend the Helix Dusk Luxe Mattress.

Given its shortcomings in these key areas, we rated it 3.5/5 for sex performance.

Pressure Relief

Pressure relief is a key factor to consider when choosing a mattress. It refers to the ability of a mattress to reduce pressure points, which are areas of your body that bear more weight than others. Pressure points can cause discomfort and pain.

To assess the pressure relief of the Purple Rejuvenate, we conducted a pressure map test. In this test, we had our partner lie on the mattress for 20 minutes while we measured the pressure at different body pressure points. The bluer the map, the better the pressure relief. The map displayed color gradients from blue (low pressure) to red (high pressure).

Here are the results of our testing:

For side sleepers, the mattress showed mainly red and orange hotspots on pressure points like the shoulders and hips. The mattress is far too firm for all weights of side sleepers due to its firmness. Check out our list of Best Mattresses for Side Sleepers.

For back sleepers, the mattress didn’t cause enough spinal alignment for the pressure to be low. The lumbar area and hips both showed in yellow and green, indicating moderate to low pressure relief, especially for those who are lighter in weight, demonstrating the stiffness of the mattress. For those with back pain, we recommend the Silk & Snow Hybrid Mattress.

For stomach sleepers, we could see with heavier weight that you’d slightly sink in the mattress, causing pressure in your shoulders and hips, but it was moderate and durable for those who don’t expect full pressure relief. For lighter stomach sleepers, the mattress did relieve pressure moderately.

Pressure relief is one of the most important factors in sleep comfort, yet the Purple Rejuvenate provides moderate cushioning.

Because of its limited pressure relief, the Purple Rejuvenate earned a 3.8/5 in our testing.

Purple Rejuvenate Warranty and Company Policies

Warranty

Below is a table that simplifies the warranty terms of the Purple Rejuvenate mattress:

Trial

A 100-day risk-free trial is available for the Purple Rejuvenate mattress. This means that you can sleep on the mattress for 100 nights and return it for a full refund if you are not satisfied.

Returns

If you are not satisfied with your mattress within the first 100 days, you can return it for a full refund.

The refund will be for the full product price, minus the value of any discount, interest accrued, and shipping charges. You may also be charged to ship the mattress back to Purple.

It is advised to sleep on the mattress for at least 21 days before returning it. This is because it can take some time for your body to adjust to better support.

Shipping

Purple offers free shipping to shoppers in the contiguous United States. This means that if you live in any of the 48 states that touch the mainland, you will not have to pay any shipping fees for your Purple mattress.

Shipping to Alaska and Hawaii is available for an additional charge. The exact cost of shipping will vary depending on your location and the size of your mattress.

The Purple Luxe Collection is currently only available in the United States. However, Purple is planning to expand into more countries in the near future.

Pricing

The pricing and size options for the Purple Rejuvenate mattress are shown in the table below.

We gave the Purple Rejuvenate mattress a 3.2/5 rating for value. While it is marketed as a luxury mattress, its high price does not match its actual performance. The firmness feels overly rigid for many sleepers, the cooling technology is moderate, and the motion isolation and edge support are alright. For the price, there are far better options available that provide better comfort, durability, and overall sleep quality.

Policies Overview

FAQs about Purple Rejuvenate

Can I flip my Purple Rejuvenate mattress?

No, you cannot flip the Purple Rejuvenate mattress, making it less versatile and reducing its longevity. Since it is a one-sided mattress, wear and indentations will develop over time without the ability to rotate or flip it for even distribution. This forces users to replace the mattress sooner than expected, despite its high price.

Additionally, flipping the mattress voids the warranty, meaning any premature sagging or discomfort from long-term use will not be covered. The GelFlex Grid Plus is only functional on one side, making it a rigid, less adaptable option compared to mattresses that allow for flipping or rotation.

How long does the Purple Rejuvenate mattress last?

The lifespan of the Purple Rejuvenate mattress depends on factors such as usage, weight distribution, and maintenance. The GelFlex Grid material is designed for flexibility and support, but like all materials, it may experience wear over time. Proper care, including using a supportive bed frame and rotating the mattress periodically, can help maintain its durability.

What is the Purple Rejuvenate mattress made of?

The Purple Rejuvenate mattress features GelFlex Grid, a material designed to provide both support and pressure relief. Its grid-like structure allows for airflow and flexibility, adapting to the sleeper’s body. The gel-filled cells are intended to distribute weight evenly, though the feel may vary based on individual sleep positions and preferences.

Like all mattress materials, the GelFlex Grid may experience wear over time. While it is designed for responsiveness, its level of firmness and adaptability can feel different depending on the user’s body type and sleeping style.

Who is the Purple Rejuvenate mattress good for?

While the Purple Rejuvenate mattress is designed for pressure relief, support, and cooling, its performance may vary based on body type and sleep position. Side sleepers and lighter individuals might experience firmness that leads to pressure buildup in the shoulders and hips, while stomach sleepers may require more contouring for proper spinal alignment. Back sleepers and heavier individuals may find the mattress supportive, though the level of contouring may not suit everyone’s comfort preferences.

The cooling features are intended to regulate temperature, but experiences with heat retention may differ among users. Those who tend to sleep hot may want to consider additional cooling solutions based on personal comfort needs.

Check out our list of the Best Mattresses of 2025.

Will the Purple Rejuvenate mattress provide me comfort if I am pregnant?

The Purple Rejuvenate mattress is designed to offer support and pressure relief, but comfort during pregnancy can vary based on individual needs. Pregnant individuals often benefit from deep cushioning, especially around the hips, lower back, and shoulders. The GelFlex Grid provides a unique feel that some may find supportive, while others may prefer a softer, more contouring surface for added comfort in later pregnancy stages. Considering personal sleep preferences and support needs can help determine if this mattress is a good fit.